What people look for in an online wine store?

Wines can be sold online in Australia. Since the government allows sale and purchase of wine online in Australia, many e-commerce companies have set up their online liquor retail shops which deliver wines to the buyers right at the place where they want. Due to a large number of players in this domain, it is important that these sites cater to the exact needs and wants of the buyers of wines. While there could be a specific business model on which the online wine store might be working, nevertheless it is pertinent that target market choices are kept in mind.

Since the online store is the retail shop, it has to be professionally designed. Look and feel shall be inviting to explore. And, this exploration shall lead to conversions. For making customer pay, the navigation has to be smooth, without any distortions and shall be completed in the minimal possible steps. The site shall load fast and shall open beautifully in mobile as well (meaning that it shall be responsive). The customers would either want a specific wine of their choice or they might not have anything specific in mind when they come. The pictures and images used on the site, especially about the wines shall be extremely clear so as to enable visitors form an opinion about these. These shall not be hazy. All efforts shall be done to procure the best possible images for the wine product. These shall be professionally shot and then suitably cleaned to bring out the best quality.

The next important thing people look for is the price of the wine. Even if you have a much better design and look and feel, you will fail to sell if the prices are not low. Therefore, to convert, the store must keep the prices of the wines competitive. This is not easy. Most of the wine stores having online presence sell the wines of other wineries. How much of price can be reduced depends on whether these are buying out wines from wholesalers or wineries or working on drop-ship model.

Online wine buyers also look whether making payments online on the store is okay to do or not. Generally, HTTPS certification is required. At the same time, the payment gateway channels of highly reputed firms further enhances confidence level of customers to make a purchase.

In order to ensure that they get the deliveries timely and in safe manner, they do check the timelines for the same. They also take into account the returns and refunds policies of the store in order to know whether returns will be accepted or not? If yes, then in what time period this return must be effected? Also, how does the company make refunds payment and whether there will be any charged for the same.

Deals and offers which are currently being provided are surely looked for so that they can get to save money or grab and enticing deal.

These are some essential points which need to be covered by an online wines store for its successful operations.

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Yering Station- Efforts that Established a Top Wine Label

yering station wines logo

History

It began with a huge area of land acquired by Ryrie-brothers which was named Yering and used mainly for cattle and little land for growing grapes. The winery’s ownership went into the hands of Paul de Castella and was turned from a cattle station into place for winemaking. It was once the largest vineyard in terms of area in Yarra Valley and on popular interest for visitors. The winery was also commemorated with Argus World Cup for best vineyard in Victoria in 1861.

During the turn of 20th century and later, it moved into various hands. In 1996, it was taken over by Rathbone family in which previously owned Laura Barnes Vineyard. This was an important turning point for the winery and was followed with the collaboration with Champagne Devaux to release Yarra bank cuvees and became hallmark in producing finest Australian Sparkling wines. Yering Station was joined by Willy Lunn as the chief winemaker in 2008.

Awards

Among the many accomplishments of the Yering Station wines is winning the ‘International Winemaker of the Year’ at International Wine and Spirit Competition in 2004.The winery was awarded the best cellar door award by Gourmet Traveller Wine Magazine in 2014.

James Halliday, a popular wine critic, had also admired the use of global positioning system and advanced airborne technology for viticulture used by the winery. Another important achievement by the winery was when it received 5 red stars rating and entered in Top 100 Wineries list in James Halliday Wine Companion 2017 with its wines winning 97 points and 96 points for its Yering Station Reserve Shiraz Viognier and 2014 Yering Station Reserve Chardonnay respectively.

Labels

There are 3 more labels under the brand besides Yering Station – Xanadu, Mount Langi Ghiran and Yarra bank.

Xanadu – Xanadu winery was purchased by Rathbone family in 2005 and with this move they entered in the Margaret River region with the key idea in mind to grow Cabernet Sauvignon grapes and produce great wine. Backed with the philosophy of ‘guiding wines to bottle’, the winery won many trophies and medals over the years and James Halliday’s Wine of the Year in 2014.

Mount Langi – Known for its cool-climate Shiraz wines. Rathbone family purchased Mount Langi Ghiran in 2004 which was earlier owned by Trever Mast and family. Trever had taken Mount Langi to great heights with its ’94 vintage of Langi Shiraz and was also included in Langton’s Classification in Excellent Category.

Yarra Bank – Popular for its Sparkling wines. The vineyard in located in Devaux in Champagne region. The winemakers of the Yarra Bank visit the Champagne region every year to learn the intricacies of making great wine.

12 Lesser Known Red Wine Varietals of Australia

Shiraz rules the wines horizon in Australia, being the most produced, consumed and exported wine varietal. However, there are several other varietals of red wines which are also produced in Australia. These are lesser known but do make for a wide varietal mix for Australian wine regions.

Barbera: Barbera accounts for only 110 heactares of land area under cultivation, which is merely 0.08% of total area under vineyards in Australia. This is a premium red wine which sells in export market in price range of A$10 to 20 per litre.

Cabernet Franc: Cabernet Franc is grown in 330 hectares of land area whicih is 0.24% of the total vineyard area. This wine australia is exported mostly to UK and USA and the price of export of per litre of bottle ranges from $7.5 to $20.00 per bottle.

Dolcetto: This is another red wine grape which covers an area of 100 hectares. It is exported to other countries mostly in price range of A$5/litre to A$ 7.5/litre.
Dolcetto vineyard is declining since 2010.

Durif: Durif is another red wine variety which is grown in 620 hectares of land area. It is sold mostly in per litre price range of A$2.5 to A$5.0. UK and USA are the two major export markets.

Mataro/Mourvedre: This grape in used in preparing a blend of wines popularly called GSM. The vineyard area under this grape has been declining and currently stands at 750 hectares. This is a premium wine which sells at A$10.00/litre to A$20 per litre.

Nebbiolo: This red wine grape covers an areas of 110 hectares in Australia, most in wine regions of Yarra Valley and Hilltops. Interestingly, this is exported mostly to Denmark nad UK where this wine varietal is in good demand.

Nero d’avila: Nero d’Avila is grown on only 80 hectares of land area in Australia. The export of this wine has seen a growth of 271% as compared to last year.

Ruby Cabernet: This is grown in about 850 hectares of land area in Australia and is mostly present in Riverina and Riverland areas of Australia. This wine grape sells mostly in price band of A$2.5 to A$5.0 per litre.

Sangiovese: Sangiovese occupies 440 hectares of vineyard area in Australia. This is exported mostly to United kingdom which accounts for more than half of its total exports. Exported mostly in price band of A$2.5 to A$4.99/litre

Tarrango: Tarrango did not have any significant vineyard area under cultivation since 2011. Most of the Tarrango wines produced were exported to United Kingdom which accounted for alomst 75% of its exports. It sells well in price band of A$5.0 to A$7.5/litre.

Touriga: The last recorded vineyard area under Touriga grape was 50 heactares in 2010. The wine is sold exported in price range of A$20.00 and above for 1 litre. This is one of the most premium of red wines due to its rarity.

Zinfandel: Zinfandel is grown in only 90 hectares of land area. Barossa valley is the most important wine growing area for this grape varietal. Exports to US account for almost 60 percent of its exports.

Wine Review-Mt Langi Ghiran Cliff Edge Shiraz 2014 Grampians

mt-langi-ghiran-cliff-edge-shiraz-grampians

Cliff Edge Shiraz has been produced from Mount Langi Ghiran estate in Victoria. The wine has dark red and bright purple hues. It carries aromas of cherry, blackberry and boysenberry from its bouquet, coupled with hints of pepper spice, clove and cocoa. The palate is of red and black cherry intensified by blue florals and pepper spice. This wine has length and balance brought about by a subtle oak influence, luscious tannins and fine acidity. It is good to have it with barbecued meats, lamb shanks and steak.

Gods of Wine From Ancient Mythologies

Wine is often touted as a drink of the Gods. No other alcoholic beverage has been associated with the Gods in such a positive manner. Generally, we are not advised to have any intoxicating drink due to our religious beliefs but it is also a fact that our ancient Gods did drink wines.

bacchus-Dionysus

To begin with, let us turn to Greek mythology. The ancient Greeks even had a God of grapes-Dionysus. This shows how important was grape cultivation during those times for the Greeks. This God was not just for the grapes but also for winemakers and wines as such. Dionysus also exhibited two distinct moods of a person intoxicated with wines. One of the moods is of ecstasy and joy, and the other mood is of utter misery and chaos. Symbolism of these two facets of wine drinkers is unmistakable, and is true even now. True to those who drink excessively and become untamed, Dionysus was also a God for them who wanted people to live a life without bondages.

Now, let us discuss the Roman God, Liber. Liber was the God of viticulture. LiberAnd, besides viticulture, he was also the lord of Freedom and fertility. It is interesting to note that wines are also related to fertility and spirit of freedom world over. Liber represented male power.

Gods of wine are not exclusive to Europe. Even the South Africans had their Goddess of beer in Mbaba Mwana Waresa. Again, she is also a Goddess of Fertility.

Mbaba Mwana Waresa
Mbaba Mwana Waresa

The goddess is highly revered in South Africa for her invention of beer.

The Sumerians also had their wine God in Ninkasi. She is believed to be a brewer herself who made wines for Gods. These early brewers were women since it was considered to be a part of job of women folk.

Ninkasi
Ninkasi

Raegast, the Slavic God. Raugutiene, the fermentation God of Baltic countries, and Raugupatis, the beer Goddess of Baltic nations. Soma, the Hindu God. Sucellus, the Celtic God of agriculture and alcoholic drinks. These are some of the Gods who have been directly related to wines or other similar intoxicating beverages.