What people look for in an online wine store?

Wines can be sold online in Australia. Since the government allows sale and purchase of wine online in Australia, many e-commerce companies have set up their online liquor retail shops which deliver wines to the buyers right at the place where they want. Due to a large number of players in this domain, it is important that these sites cater to the exact needs and wants of the buyers of wines. While there could be a specific business model on which the online wine store might be working, nevertheless it is pertinent that target market choices are kept in mind.

Since the online store is the retail shop, it has to be professionally designed. Look and feel shall be inviting to explore. And, this exploration shall lead to conversions. For making customer pay, the navigation has to be smooth, without any distortions and shall be completed in the minimal possible steps. The site shall load fast and shall open beautifully in mobile as well (meaning that it shall be responsive). The customers would either want a specific wine of their choice or they might not have anything specific in mind when they come. The pictures and images used on the site, especially about the wines shall be extremely clear so as to enable visitors form an opinion about these. These shall not be hazy. All efforts shall be done to procure the best possible images for the wine product. These shall be professionally shot and then suitably cleaned to bring out the best quality.

The next important thing people look for is the price of the wine. Even if you have a much better design and look and feel, you will fail to sell if the prices are not low. Therefore, to convert, the store must keep the prices of the wines competitive. This is not easy. Most of the wine stores having online presence sell the wines of other wineries. How much of price can be reduced depends on whether these are buying out wines from wholesalers or wineries or working on drop-ship model.

Online wine buyers also look whether making payments online on the store is okay to do or not. Generally, HTTPS certification is required. At the same time, the payment gateway channels of highly reputed firms further enhances confidence level of customers to make a purchase.

In order to ensure that they get the deliveries timely and in safe manner, they do check the timelines for the same. They also take into account the returns and refunds policies of the store in order to know whether returns will be accepted or not? If yes, then in what time period this return must be effected? Also, how does the company make refunds payment and whether there will be any charged for the same.

Deals and offers which are currently being provided are surely looked for so that they can get to save money or grab and enticing deal.

These are some essential points which need to be covered by an online wines store for its successful operations.

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Shiraz Wine Trends- Australia Vs Rest of The World

shiraz wines australia

The grape varietal which has earned Australia a place of pride in world wine map is Shiraz. This varietal was popularised in Australia in 1990s and Australia’s position was 35th in the world at that time. This proved to be a game changer as it was well accepted not only domestically but also internationally. The growing demand led to increase in the area and it almost increased three times over a period of 10 years. The increase in the area was significant and proved that Shiraz wines Australia had clear dominance over other varietals. By 2010, meaning in two decades time of its introduction, the area further increased and Australia became the 6th country in global ranking for this wine grape varietal.

What is worth noting is the fact that area under Shiraz did not grow only under Australia but also in other wine regions of the world, notably France and Spain. So, despite the increase, Australia is still not the leader. Also, this varietal has also started to grow in new countries, such as Portugal and Italy. This has led to decline of Australian share in growing this varietal in global comparison.

Aussie wine industry has been rather laggard at looking at different alternatives of other grape varietals. But, there is an increasing recognition of the fact that diversification of varietals shall be undertaken in right earnest. This has also been a subject of discussion in the Australian wine industry bodies.

How to make the most out of online wine deals?

Who does not want products at throwaway prices? And, when the product is wine, the hunt for best wine deals can be even more intensive. You would certainly be willing to put in more effort to cash in on the offers and discount that various wine companies bring out every now and then. In the online wine businesses, this look-out can be quite interesting as well as cumbersome since could be a number of players offering these discounts.

Understand the online wine biz

The companies offering wine deals online to customers could be a winery itself, an intermediary such as a wine marketplace, an independent bargain website, or any other. Each of these has its own model of operation and relative strengths and weaknesses. To get the best wine deals online, you must very clearly recognize these companies and categorize into a portfolio of your own.

A typical portfolio could be:

  • 2 bargain sites (exclusive for wines or multi-product)
  • 2-3 wine aggregator sites (that list wines from most of the wineries)
  • 2 winery sites (according to your brand preference)
  • 2 wine auction sites ( if you love to bid)

Spend time in doing internet research initially

You do need to put in some effort to clearly identify which online wine business is offering the deals that match your tastes and requirements. This could be a once-in-a-while exercise since new start-ups keep coming up. The benefit of this exercise would be that you need not look for deals in a myriad of websites but in a few selected ones on regular basis. This will save time. You would need to move to other websites only when the deal on selected websites is not the one you want.

Download mobile apps

There could be some online wine companies which match your expectations consistently and for a long period of time. You can even go for installing their mobile applications on mobiles to remain aware of the exclusive deals notifications.

Some of the highly exclusive deals on wines might be offered only through the mobile application. Companies do so because they want their mobile application to be downloaded. So, this could prove to be even more beneficial for you.

Alert Notifications

This is one very effective way of knowing what is the latest wine deal offering on the web. This alert notification service could be operating in many ways. It could be a push notification from a website on your laptop. It could also be an alert service from search engines, such as Google Alerts, and can be had right in your email. You do need to key in keywords related to wine deals while setting up the alerts.

Historical Perspective on Australian Wine Industry

1788 sydney cove Captain Arthur Phillip

Australia wine industry has come a long way in not so long span of 200 years since its onset.

Australian Wines has earned respect and recognition in almost all the international wine competitions.

How did Australian Wine Industry begin?

The first cuttings were brought from abroad through Cape of Good Hope in 1788. But the vines could not last long in high heat and humidity and got rotten.

In the early 1800s, John Macarthur planted the vines on his Camden Park Property and soon opened the doors to Australia’s first commercial vineyard and winery. Among the grapes planted were Frontignac, Pinot Gris, Gouais, Cabernet Sauvignon, and Verdelho. Soon settlers established vineyards in Tasmania, New South Wales, Western Australia, Victoria and South Australia.

A man named James Busby brought cutting from Spain and France and planted them in Australia in 1833 which was a significant event in Australian wine industry. These varietals became successful in the Australia soon enough.

Some of the Highlights of the Australian Wine Industry

Australian vines suffered a setback with Phylloxera, an insect which feeds on leaves and roots of the grapevine, entering Australia via Europe in 1875 and did widespread damage. After a massive loss, a method to counter it was developed later which involved grafting European grapevines with American plants which worked as American roots prevented the attack from the insect and produced European grapes.

Australian wine industry slowly but gradually evolved. Export of Australian Wines to England increased more than four-fold from 31,850 litres a year on an average between 1854-63 to 145,600 litres a year between 1863-85.

At 1873 Vienna Exhibition in a blind tasting event, French judges were surprised by the quality of Australian wines which were previously expected only from French wines. Australian wines also won gold at the 1882 Bordeaux International Exhibition and 1889 Paris International Exhibition.

After World War I, during 1900 – 1920s, vines were planted widely in soldier settlements and the prices dropped due to overproduction of the grapes which led to the collapse of many vineyards.

After the second World War, during the period of 1940-50s with the coming of European immigrants into Australia, wine industry matured with the development of new skills in wine production and people were introduced to the fresh style of wines and consumption also increased.

In the 1960s there was a shift from fortified wines to table wines in Australia with people started drinking more table wines, considering it to be more civilized drink. This shift resulted in an increase in production of table wines from 1 million cases to 85 million by 1999.

Australian Wine Industry as of today?

Australian wine industry suffered from the problem of overproduction in the past few years.

According to the recent figures of Australian wine Industry, domestic sales of Australian wines have shown some decline from 471.2 ML (million litres) in 2010 to 446.5 ML in 2015 which points towards decrease in wine consumption whereas imports have risen from 74.3 ML in 2011 to 89.8 ML in 2015.